This week Staness of Menopause Makeover is hosting Fashion Flash. Each time I click on this site, I wish it had been there when I went through menopause. It can be a hard and isolating journey. From the first day you realize that turtlenecks are no longer an option to scary medical reports, menopause is a time when you need a smart, caring friend– and Menopause Makeover is just that. Staness offers great emotional support and state of the art scientific developments in an upbeat and supportive way. The site is packed with accurate, balanced advice as well as some of the best healthy recipes on the web.
Strand Bookstore in NYC is three floors of new and used books, all at discount. Wandering through the aisles last week, I picked up a little biography of Max Factor, the Russian immigrant who many have called the father of modern make-up.
Max Factor was already famous in the in Hollywood as a wig maker when new technologies demanded new types of makeup for the stars. As the silent black and white films evolved into color ‘talkies”, producers realized that a new type of foundation was needed. Existing greasepaint products left a sheen on the skin that reflected nearby colors. For example, if an actress was standing near green trees, her skin would take on a green hue. Because it was so unflattering many stars including Joan Crawford, Greta Garbo and Carole Lombard refused to work in Technicolor. Bette Davis was even suspended from Warner Brothers for turning down the studios first color film. ( I love this stuff).
The man who developed Technicolor personally asked Max Factor to come up with a solution. After several years of intensive research, Factor and his sons developed a foundation that while transparant and matte, was able to hide blenishes and imperfections. It was called Pancake because it was packed like a little flat cake in a little pan. Within a very short time , Max Factor pancake became both the standard makeup for film and a top selling foundation for women around the world. Driven by a real need, the beauty industry came up with a unique and effective product.