Its Fashion Flash Monday and this week the host is Kari of Fab Over Forty. This great site has some of the best make-up videos on the web. Recently she uploaded a smokey eye tutorial where I finally learned the ultimate way to apply mascara. I never knew that the goal is to get definition at the roots of the lashes. Following these instructions made my eyes pop! Kari also has an extensive review of spring make-up colors and which work best when you’re over 40.
And if you ever thought about starting your own beauty line, you should read Lessons of a Lipstick Queen by Poppy King. When she was still a teenager in Australia, King came up with a lipstick line that had interesting colors in a matte formulation. Through creative marketing and sheer determination, King built her lipstick into a multimillion-dollar brand. She shares her journey, offering advice and tips to other would-be entrepreneurs. For example she offers advice on the best ways to get finanacing and do’s and don’ts of working with the media and how to be successful at cold calling. King is especially effective when she deals with the inner critic and insecurities that accompany any enterrprise. She shares her own anecdotes of self doubts and discoveries in a way that offers both guidence and comfort.
But perhaps the most important part of the book looks at how to bounce back when plan A fails. After several years of great success, King ran into problems with her partners, and her once vibrant company began to collapse. King reinvented herself, came to the US and went to work as VP for creative marketing for Prescriptives, a line for Estee Lauder. Most business books focus on the upward journey and how to build a brand. Lessons of a Lipstick Queen looks at both sides of a journey and how to keep going.