April 22 is Earth Day which is a yearly reminder that this is the only world we have and need to take care of it. Online or IRL there is a heavy buzz for green or environmentally concious products. There is no shortage of opinions about the definition of “green” but the one that works for me is simple– it should be as beneficial for the planet as it is for you.
There are green options for practically every product we use daily. Recently I was sent a new brand of skin skin products called Previse. I usually don’t try out product lines but Dr Marmur ( my Dr Marmur, is the medical advisor), so I was in– and its everything a green treatment line should be.
The green creds start with the packaging. The bottles were protected with cornstarch peanuts that decompose in water. ( By contrast, the half-life of the traditional styrofoam packaging material is more than 50 years.) The tissue paper and the box were made from recycled materials and themselves recyclable. Even the little sticker which closes the package is made from sustainable grasses and fibers.
Inside the box was a three step set of products All were free of phalates, parabens, harsh detergents, petroleum by-products and pore- clogging silicones. In short, it excludes everything you really want to avoid. In thir place are botanicals like emolliant sunflower seed oil, anti-inflammatory green tea and water- holding honey. Formulated with natural antioxidants they felt light and soothing on my skin.
I usually avoid fragrance in skin care, so I was very surprised how much I liked the super light scent of Previse products. Turns out that they are formulated with aromatherapy principles using naturals like lavendar and YlangYlang to reduce anxietry and high blood pressure. If you want to “green” your beauty routinue Previse will show you how its done.