What is a ” Green Cosmetic”? Should I Care?

April 22 is Earth Day  which is a yearly reminder that this is the only world we have and need to take care of it.  Online or IRL there is a heavy buzz for green or environmentally concious products.  There is no shortage of opinions about the definition of “green” but the one that works for  me is simple– it should be as beneficial  for the planet as it is for you.

There are green options for practically every  product we use daily.  Recently I was sent  a new brand of skin skin products called Previse.  I usually don’t try out product lines but Dr Marmur ( my Dr Marmur,  is the medical advisor),  so I was in–  and its everything a green treatment line should be.

The green creds start with the packaging.  The bottles were protected with cornstarch peanuts  that decompose in water. ( By contrast, the half-life of the traditional styrofoam packaging material is more than 50 years.)  The tissue paper and the box were made from recycled materials and themselves recyclable. Even the  little sticker which closes the package is made from sustainable grasses and fibers.

Inside the box was a three step set of products  All  were free of phalates, parabens, harsh detergents,  petroleum by-products and pore- clogging silicones.   In short,  it excludes everything you really want to avoid. In thir place  are  botanicals like emolliant sunflower seed oil, anti-inflammatory green tea and water- holding honey.   Formulated with natural antioxidants they felt light and soothing  on my skin.

I usually avoid    fragrance in skin care, so I was very surprised how much I liked the super light  scent of Previse products.  Turns out that  they  are formulated  with aromatherapy principles using naturals like lavendar and YlangYlang to reduce anxietry and high blood pressure.  If you want to “green”  your beauty routinue Previse will show you how its done.

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