Its Fashion Flash Monday and this week Kari of Fab Over Forty is hosting. True story: Less than five years ago I went to meeting with a dermatologist and a branding team to discuss launching a new line of skin care products. Estimated cost was almost $1,000,000. The bulk of the costs were for marketing, advertising and fees to get products onto shelves. Today all a good new brand needs to launch is a web site to directly reach the consumer. This has led to an explosion of brands– and its a good thing we have Kari to sort out the best ones for every situation. She has has helped me find new favorite fragrances, mascaras and liners, saving me both time and money.
I love fashion history and this week I went to an exhibit on Fortuny with Mary Lou Floyd, co-founder of Second Lives Club, an addicting site on life in our second fifty years. In the early 1900’s Fortuny developed a line of clothing and fabrics that reflected the new modern sensibility of the time. His flowing dresses made of finely pleated silk liberated women from corsets and bustles. His Delphos dress ( see photo on right) was inspired by Greek design and emphasized movement and a woman’s natural shape. Isasora Duncan LOVED his clothing and wore it both on stage and in daily life. Fashionistas including Gloria Vanderbilt and Lauren Hutton collected vintage examples of his clothing and would be certain that no one would be wearing the same dress at any event. His technique for pleating silk was a trade secret and he took it with him to his grave. Many have tried, but no one has been able to duplicate his technique.
The exhibit it at the Spanish Institue in NYC which is itself is so striking, its worth a visit just to see the black and white floors and red carpeted stairs.