This week Jackie of Aging Backwards is hosting Fashion Flash. Jackie is one of those people who is somehow alays ahead of the curve. She picks up on new ideas long before they become trends. More than six months ago Jackie became fascinated by 3D printing. I thought it was clever, but so what. Wrong! Now she is one of the leaders in social media 3 -D updates. Jackie is also a wonderful treacher and her posts are always packed with new and useful info. If you’ve got a question about supplements, check out Aging Backwards before you go to the store.
While I am a big fan of e-books, I would never have found Return to Beautiful Skin if I had not picked it up in Strands bookstore. There is something about book browsing that leads you to books and ideas you didn’t even know you needed. Return to Beautiful Skin is a well written guide to nontoxic skin care. It offers the clearest explanations of the problems of commonly used cosmetic ingredients including preservatives, food coloring, parabens, phthalates and propylene glycol. and petroleum . Ms Eby explains that many these ingredients are pseudo estrogens that may lead to increased risk of breast and uterine cancers.
Ms Eby is the founder of MyChelle, a pure skin-care company. What is especially nice about this book is that not once does she use the platform of her book to promote her brand. All too often books by skin care experts, celebrities and even doctors are just a 300 page commercial for their products. It was so refreshing to read a beauty book that focused on facts and advice rather than product placement. I was so impressed by the science in the book, that I went to the nearest health food store and bought a selection of MyChelle produtc to try.
Myra Eby is equally passionate about preventing animal cruelty and donates a portion of her company’s profits to a local animal shelter. She is aso a sponsor of the HopeFoal Project. based in Colorado. Its not a pretty story. Premarin is the estrogen hormone commonly prescribed for menopause symptoms. It is made from the urine of pregnant mares and the process is brutal. After the horse is impregnated she is confined to a small pen, A tube is inserted in her bladder and for the last six months of her pregnency, her urine is collected. After the foal is born, they are taken away and the horse is impregnanted again. The new born horses are discarded and each year an estimated 45,000 foals are slaughtered. There are no words….
For its clear and useful guidence to toxic skin care ingredients and the equally effective safe alternatives( and the wake-up call to the needless destruction of new born horses), Return to Beautiful Skin deserves a permanent spot on my beauty bookshelf.