This week Cindy of Prime Beauty is hosting Fashion Flash. IMO she has the keenest eyes and best insights into the best of skin care, hair care and fragrances. Whenever I need a new product I go to Prime Beauty to check out her reviews. Yes, she’s that good.
Korean skin care is one of the hottest online beauty topics. I have received repeated questions on the pros and cons of this extensive skin care routinue and I was excited to get a review copy of this new book. Written by beauty blogger whose poular site offers hard to find skin care products, it provides much needed answers to frequently asked questions.
Cho was born in the US to Korean parents and she is able to look at her culture with both the eyes of a tourist yet with the background and language skills to really understand what she sees. She gives a clear and comprehensive review of the famous (infamous?) 10 step skin care program that is to be executed both in the morning and at bedtime. The ten steps- oil cleanser, water based soapy cleanser, exfoliator, toner, essence, serums, sheet mask, eye cream, moisturizer and sunscreen– take at least 10-15 minutes to perform. Cho points to the dewy beautiful skin of Korean as proof that this extensive prgram works.
Most of the speciality products such as the essense, oil cleanser serums and toners are hard to find and she offers them on her website. I was very impressed at the lack of heavy handed sales tactics that are often seen in beauty authors who have e-commerce sites. It adds credibility to her advice and made me actually want to buy some her products.
Like any card carrying beauty junkie I am fascinated by the Korean skin care regime, but the time and cost can pose problems. Most of the Koroean skin care products are $50-$100 each so the entire program can run from $500-$1000 for a three month supply. In addition as one of the mosre than 40 million Americans with sensitive skin, I’m hesitant to try it. The 10 different products probably contain more than 100 ingredients, at least half of which may potentially irritate cranky skin. I will definately try adding a few of the steps to my usual skin care routinue, but total immersion is daunting.