Cosmoprof– The Best Beauty Show Got Even Better

Cosmprof is the world’s largest beauty show.  Each year  more than 1000 exhibitors  present new products, tools and techniques– and it can be overwhelming.  This year Cosmoprof made it so  much easier  to process the new  and  best in beauty.  They  grouped products into related sections so that I could focus time on a specific area- and find it again for follow-up photos and questions. I spent  most of my time at four key ares:

Cosmoprof-- Discover BeautyDiscover Beauty –Easy to access  stations feature carefully curated start-up brands and original products.  I “discovered” BlendSmart  an innovative automatic brush for applying foundation– and its a game changer.  I was  also so impressed with a line of products  designed  to protect the skin from pollution.  I recently published a post  on the  impact of trafic related  pollution on your skin and Noxidoxi is packed with  much needed anti-inflammatry and andtioxidant treatment.  For hair I fell in love- again- with spoolies, a hair curling tool from the 60’s.

Cosmoprof-- Discover GreenDiscover Green-– Natural organic products are  big and getting bigger. Now in their own section, the brands were selected for Cosmoprof with the help of Insiders Guide to Spa magazine.   I was blown away by SkinYoga, a skin care line developed by three sisters that  is both  pure and  luxurious.  The genuinely natural ingredients include rice powder, green tea, rose petals and saffron and  are packed so beautifully that I will keep the  little  boxes after the contents are used up. Another great find   were natural self tanning creams from Australia-based Uni  Organics.

IMG_0589Glamour Me At Cosmoprof–

A much  appreciated   new feature  offered  a beauty lounge using products presented at Cosmoprof.  Women who were auditioning for  TV home shopping lined up were especially eagar to line up for on-site  hair and make-up services. While treatments were free of charge, it was suggested that a $20 donation be made  to City of Hope.





Cosmoprof BoutiqueBoutique– This has been one of my favorite Cosmoprof features.  Twenty brands offered travel size samples including  hair  conditioners, masks, and nail treatments.   For a $10 donation to Look Good Feel Better I was able to fill a lovely sturdy pink chest with seven  products that called to me and a second $10 donation for  another  box that would  appeal to my daughters.  I love my job.

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