Cosmoprof– The Best Beauty Show Got Even Better

Cosmprof is the world’s largest beauty show.  Each year  more than 1000 exhibitors  present new products, tools and techniques– and it can be overwhelming.  This year Cosmoprof made it so  much easier  to process the new  and  best in beauty.  They  grouped products into related sections so that I could focus time on a specific area- and find it again for follow-up photos and questions. I spent  most of my time at four key ares:

Cosmoprof-- Discover BeautyDiscover Beauty –Easy to access  stations feature carefully curated start-up brands and original products.  I “discovered” BlendSmart  an innovative automatic brush for applying foundation– and its a game changer.  I was  also so impressed with a line of products  designed  to protect the skin from pollution.  I recently … Continue Reading…