Question and Answers- What’s the deal with Boots #7?

Question:  I’ve heard that a moisturizer from Boots Chemists actually works on wrinkles.  Is this true?

Answer:  This might sound like another urban legend, but studies of Boots #7 have actually been published in the always reliable British Journal of Dermatology.  Beautifully designed research actually looked at  changes both  in the cellular level and those visable in the  mirror and came up with desirable results.

Here’s how  it worked.  In the lab, this study looked  at fibrillin deposits in the cells as a “marker” for cellular aging.  Fibrillin is associated with new collagen growth anad as we grow older, fibrillin  levels naturally decline.  After six months of using Boots #7, researchers found increased levels of fibrillin right where you would want them to be.  Even  better, the study also found that in real time about 40% of the women saw a decline in wrinkles, especially … Continue Reading…